Summit Agenda
Below is the preliminary program. Please note that the schedule is subject to change.
Monday, July 25
| 7:00 a.m. | Registration opens – Plaza A Ballroom (Lobby Level) |
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| 7:00 a.m. | Breakfast – Yosemite Room (Ballroom Level) |
| 9:00 a.m. – 9:05 a.m. | Welcome Remarks – Imperial Ballroom (Ballroom Level)
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| 9:05 a.m. – 9:30 a.m. | The Data Narrative Emcees Gahlord Dewald and Rob Hahn will set the stage for the Summit with a guided tour of some of the most pressing data issues across various industries.
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| 9:30 a.m. – 10:15 a.m. | The State of Real Estate Data Today Dive into the Summit with an in-depth look at recent developments impacting real estate data – from major syndication deals to updates in the Real Estate Transaction Standard (RETS), the growth of the Realtors Property Resource (RPR), the controversy over allowing franchisors to index and display Internet Data Exchange (IDX) listings, and more!
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| 10:15 a.m. – 10:30 a.m. | Break |
| 10:30 a.m. – 12:00 p.m. | Keeping It Real: Understanding What Customers Want In this two-part session, we’ll hear from two primary constituents in the real estate data conversation. First, find out what matters most to “real” consumers who are looking to buy or sell property. Then, get the inside scoop from industry customers who rely on data to help grow their businesses. What aren't they getting now, and how can the industry serve them better? Part one from 10:30 a.m. to 11:15 a.m.: Homebuyers and sellers
Part two from 11:15 a.m. to 12:00 p.m.: Industry customers
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| 12:00 p.m. - 1:00 p.m. | Lunch sponsored by Google – Yosemite Room (Ballroom Level) |
| 1:00 p.m. - 1:45 p.m. | The Evolution of the MLS – Imperial Ballroom (Ballroom Level) Will the current Multiple Listing Service (MLS) system be able to evolve quickly enough to meet the changing needs of its members and the industry at large? Brokers in some markets have taken the MLS into their own hands, running databases that are not affiliated with associations. At the same time, talk continues about the prospect of a National MLS and efforts like RPR are providing agents with new tools. Is the future one of fragmentation or consolidation? What about ideas like allowing consumers to become quasi-members of an MLS? Should the MLS layer on new data like reviews of agents, neighborhoods and schools? What’s missing from the current dataset?
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| 1:45 p.m. - 2:00 p.m. | Data Download: Data Ownership and Copyright When it comes to real estate data, who owns what may not be as obvious as it seems. The good news is you don’t need to be a copyright whiz to learn from one. Find out what you need to know from one of the leading legal experts in the industry.
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| 2:00 p.m. - 2:45 p.m. | Powering Real Estate: Solutions for Building a Data-Driven Business Having the right data at the right time can transform your business. Find out how leading vendors are innovating not only to provide the industry with more data, but to develop better tools for making sense of it all. What are the trends they’re seeing? What obstacles do they need to overcome to improve the flow of data? How are they meeting the demand for more social, local and mobile info? Hear what they can, and can not, offer today – and what you can expect in the future.
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| 2:45 p.m. - 3:00 p.m. | Break |
| 3:00 p.m. - 3:45 p.m. | With Big Data Comes Big Responsibility: Why Privacy is a Big Deal With widespread media coverage about data breaches and several proposed bills making their way through the U.S. Congress, privacy is a hot-button topic that you can’t afford to ignore. How you handle the information you’re entrusted with can be a make-or-break proposition for your brand. Learn how to get personal with big data while mastering the legal, ethical and technological challenges. What are best practices for collecting consumer data and tracking your Web visitors? How do you glean the most from their online behavior without being “creepy?”
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| 3:45 p.m. - 4:10 p.m. | Lessons from the Digital Music Industry: If You Free It, Will They Come? What can the real estate industry learn from the music industry’s copyright battles and business model experiments? Whether talking about songs or listings, some argue that all information wants to be free to be shared – and that’s created challenges for content creators and owners who have fought long and hard to protect their data and monetization strategies. Join us for this conversation about how traditional players and upstarts in the music space have innovated to keep the information (and the revenue) flowing.
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| 4:10 p.m. - 5:00 p.m. | Unlocking the Value in Real Estate Data While there’s tremendous value in leveraging real estate data to help drive growth within the industry, that’s just the tip of the iceberg. Discover why data is “the new oil” and how to make this precious resource even more valuable through aggregation and analysis. Explore potential uses, rights issues and business models.
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| 5:00 p.m. - 5:15 p.m. | Day one wrap-up |
| 6:00 p.m. - 7:00 p.m. | Welcome Reception |
Tuesday, July 26
| 7:00 a.m. | Registration opens – Plaza A Ballroom (Lobby Level) |
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| 7:00 a.m. | Breakfast – Yosemite Room (Ballroom Level) |
| 9:00 a.m. – 9:05 a.m. | Opening Remarks – Imperial Ballroom (Ballroom Level)
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| 9:05 a.m. – 9:50 a.m. | Rethinking IDX and VOW Recent controversies with franchisor IDX and RSS feeds of listings data have erupted into a national debate, with no clear answers. IDX policies are inherently limiting given the new social context for real estate marketing. How can companies share listings with consumers – where consumers are – without breaking the rules? Why haven’t VOW sites gained much traction? Does the mobile revolution pose any new promise for VOW?
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| 9:50 a.m. – 10:20 a.m. | Data Standards as a Path to Innovation Data standards have been slow in coming — why has it taken the industry so long to accept them? How could standardization improve real estate searches and create a more efficient and effective industry? Where, and why, is resistance the strongest? Explore the risks and benefits of standardization in this no-holds-barred conversation with key stakeholders.
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| 10:20 a.m. – 10:35 a.m. | Break |
| 10:35 a.m. - 11:15 a.m. | From Cool to Core: Infographics and Data Visualizations Seeing is believing. Infographics and data visualizations have gone from a cool way to digest and understand data to a key part of product strategy for companies. Explore how data visualization can transform the utility and usability of data, and why it is so important to the future of real estate.
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| 11:15 a.m. - 12:00 p.m. | Syndication Dos and Don’ts There are a lot of questions about syndication and monetization: How do you know which sites will be most effective? How do you ensure data quality when working with syndicators? What’s the right mix of industry and third-party syndication to increase distribution? Why has there been so much acquisition activity? Get answers as we explore strategies and solutions for making the most of syndication.
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| 12:00 p.m. - 12:45 p.m. | Lunch sponsored by CoreLogic – Yosemite Room (Ballroom Level) |
| 12:45 p.m. - 1:30 p.m. | Breaking the Logjam: The Innovative Use of MLS Data to Get Transactions Flowing Again – Yosemite Room (Ballroom Level)
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| 1:30 p.m. - 2:30 p.m. | Working Session: Protecting Your Data – Imperial Ballroom (Ballroom Level) With the explosive growth of syndication, IDX and scraping technology, the data you send to the Internet is not always protect ed as it should be. What can you do to protect your intellectual property?
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| 2:30 p.m. - 3:30 p.m. | Working Session: MLS Data Syndication – Exposure, Leads, Branding and Money Listing content on the Internet draws consumers, but it continues to be the elephant in the room. Are the times really changing or is everyone just upset about data inaccuracies? Should portals pay MLS’s and brokers for listings or should brokers pay portals for marketing exposure? Should the MLS host their own consumer portals? If so, does it matter if they compete with the national portals for consumer traffic? This working session will take a deeper dive into the possibilities and political realities of listing syndication, to discuss what a future might look like to benefit consumers, brokers, sellers and, most importantly, to sell more property. |
| 3:30 p.m. - 3:50 p.m. | Pulling Our Heads out of the Sand
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| 3:50 p.m. - 5:00 p.m. | Data Upload: What Did We Learn? Where do we go from here? What are some of the key takeaways and best practices? Share your insights as we develop an action plan to address data deficiencies and overcome barriers to change.
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| 5:00 p.m. - 5:15 p.m. | Closing Remarks
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C-level content
If the content of the Inman Data Summit seems different — better than other conferences — that's because the content was developed in tandem with Inman News, our event hosts (Rob Hahn and Gahlord Dewald) and a board of advisors consisting of the industry's data thought leaders.
Each topic on our agenda, and in our working sessions, has been selected, vetted and produced with care, so that each offers the best ROI for our invited attendees. The point? The information you need, sans pitches, fluff or irrelevance. It's content developed by CEOs for CEOs.
- Russ Bergeron
Chief Executive Officer at Midwest Real Estate Data, LLC - Art Carter
Chief Executive Officer of California Regional Multiple Listing Service - Marty Frame
President, Realtors Property Resource, LLC - Jonathan Green
Vice President, MLS Services, CoreLogic - Kevin Kaplan
VP Marketing & Technology, Long Realty Companies - Gregg Larson
Chief Executive Officer, Clareity Security - Ira Luntz
Vice President, Data Products LPS Real Estate Group - Kevin McQueen
President, Focus Forward Consulting - Gurtej Sodhi
Chief Information Officer & Corporate Executive Vice President, The Crye Leike Group of Companies Inc